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Gurugram, India – Reinventing ethnic wear for the modern Indian woman, BEOM proudly unveils its newest category: the fusion ethnic cord set. Seamlessly blending traditional Indian textiles and motifs with contemporary silhouettes, these co-ord sets bring cultural elegance into everyday fashion—making them ideal for festive gatherings, casual celebrations, and cultural events that call for style with soul.
As India’s leading startup dedicated to women’s cord sets, BEOM continues to push boundaries with innovative drops that stay rooted in culture while embracing the now. The fusion ethnic cord set is a reflection of BEOM’s mission to create thoughtful fashion that speaks to today’s diverse style sensibilities.
Ethnic Aesthetics, Contemporary Craft
BEOM’s fusion ethnic cord sets feature a creative mix of prints, embroidery, and cuts that reinterpret traditional elements through a modern lens. From ikat-inspired patterns to zari accents and mirror work detailing, each set is designed to make a subtle statement. The silhouettes include kurta-style tops with coordinated pants, jacket sets with dhoti bottoms, and cropped blouses paired with high-waisted skirts—each tailored to perfection.
Crafted from breathable, high-quality fabrics like cotton blends, chanderi, and muslin, these cord sets offer both aesthetic appeal and all-day comfort. Whether you’re heading to a festive brunch or a haldi function, these looks offer effortless elegance with a modern twist.
Built In-House, Designed With Purpose
True to its vertically integrated model, BEOM’s fusion ethnic cord set collection is conceptualized, designed, and manufactured entirely in-house at its four-story Gurugram facility. With a dedicated team of over 80 experienced tailors and artisans, every piece reflects exceptional craftsmanship and quality.
This end-to-end control allows BEOM to explore richer fabric finishes, ethnic embellishments, and custom prints that bring out the unique character of each cord set—while maintaining the superior fit and finish the brand is known for.
Fashion That Honors Heritage Without Compromise
BEOM’s fusion ethnic co-ords are thoughtfully created for Gen Z and Millennial women who want to embrace cultural fashion without compromising their personal style. These co-ords offer an alternative to heavy traditional wear, providing stylish, low-maintenance options for weddings, festivals, or cultural workplace events.
As a brand that understands evolving wardrobes, BEOM ensures these sets can be styled up or down—paired with juttis and earrings for an ethnic vibe or styled with heels and a belt for a more Indo-western appeal.
Innovation at Every Step
At BEOM, creativity is not limited to design alone. Every element of the collection—from pattern development to photography—is executed in-house. This ensures a consistent brand aesthetic that aligns with BEOM’s values of originality, authenticity, and relevance.
With Rishabh Tiwari leading the brand’s strategic direction and Rahul Kumar managing operations and client relations, BEOM is able to blend strong business fundamentals with bold creative vision. Together, they are shaping a future where Indian fashion is proudly modern, inclusive, and rooted in tradition.
About BEOM
BEOM is a Gurugram-based fashion startup specializing in cord sets for women. With a fully in-house manufacturing model, BEOM offers trend-driven designs and impeccable tailoring across categories—from lounge sets and party co-ords to vacation wear and now, fusion ethnic cord sets. The brand continues to grow as India’s premier destination for elevated yet comfortable women’s fashion.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in
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