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Launching an ecommerce business allows entrepreneurs to reach global audiences quicker than ever while still retaining independence over operations. Despite early success, many online sellers eventually encounter obstacles that prevent them from scaling their operations. The solution? Pivot from direct retail to wholesale distribution of proven bestsellers like sunglasses to tap exponential growth fueled by networks of resellers.
Find Top Selling Products
The first step towards wholesale readiness means identifying existing retail products, evidencing consumer demand that translates easily to bulk sales. Analyze your current catalog for hero products demonstrating repeat customer purchase patterns. Compare ratings and reviews highlighting crowd favorites.
Items like wholesale sunglasses prove especially lucrative products as they deliver universal appeal, crossing demographics at affordable price points while securing high margins for sellers. According to the experts at Olympic Eyewear, classic wayfarer styles remain perennial bestsellers alongside trendy transparent and mirrored lens variants. Global demand for sunnies spans ages, regions and seasons, making them reliable high velocity products at wholesale.
Ramp Up Inventory
Once key merchandise is earmarked for wholesale distribution, bulk up inventory to align with higher order volumes typical of resellers. Negotiate pricing around desired markup thresholds that allow profitability for both parties. Purchase enough incoming stock to fulfill standing orders from current individual customers while reserving ample reserves to supply new B2B wholesale partners. As inventory needs increase, transfer warehousing and fulfillment operations to third party logistics providers specializing in storage, packing and shipping at scale.
Research Resellers
The key to unlocking blockbuster business growth via wholesale means pairing in-demand products like sunglasses with retail partners boasting vast customer networks primed for your offerings. Great wholesale resellers span big box chains to specialty boutiques, mobile shops and pop-up vendors. Even non-competing online sellers present partnership potential through cross-promotions and bundled offerings.
Use tools like Google Maps and industry directories to identify prospective resellers. Search exhibitor lists from relevant trade shows and industry events. Send information kits summarizing products available wholesale, MOQs, and pricing. Provide sell sheets and digital assets to integrate offerings into retail catalogs and websites.
Streamline Ordering and Account Management
Once reseller relationships are established, ensure seamless behind-the-scenes processes, enabling the quick placement and fulfillment of ongoing orders essential for nourishing B2B partnerships built on reliability and service.
Implement dedicated B2B ecommerce portals linked directly to inventory levels and turnaround capacities. Consolidate account management to dedicated reps assigned specific resellers for cultivating intimacy through long-term collaboration. Schedule quarterly business reviews assessing sales volumes, peak performers, upcoming needs and pipeline opportunities to deepen bonds.
Proactively adjust MOQs across high velocity SKUs to reserve stock guaranteeing availability along projected growth curves. Forecast demand during peak retail seasons and preorder additional wholesale sunglasses inventory well in advance.
Fulfil Orders and Foster Loyalty
As reseller relationships ramp up, implement tracking and processes supporting seamless order fulfillment at newly sizable scales. Inventory management software helps connect sales channels for real-time visibility into incoming orders and stocks. Integrate ordering systems for simplifying re-purchasing. Provide dedicated B2B customer service agents to field questions and address issues for retail partners.
Reward loyalty with benefits, including bulk discounts, shared advertising budgets for promotions, and early access to new styles. Send periodic newsletters announcing product launches and specials. Offer branded display assets and merchandizing materials elevating in-store visibility.
Conclusion
For ecommerce brands struggling to spark exponential rather than incremental growth, shifting from direct to reseller models unlocks game-changing scaling advantages through leveraging outside networks. Sunglasses represent a lucrative product category primed to perform powerfully at wholesale. Adjust strategies and operations to court retailer partnerships then hold on as operations blast to stratospheric new heights.
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